The purpose of a computer expert in GoodGoing!

Personal Brand

An IT consultant is a person who understands websites (from creation, to maintenance, security, through to search engine positioning), e-commerce, presence on the web for multiple business purposes... why is this necessary in the GoodGoing! professional network that supports people moving into the workplace?

In different ways, when you pursue a professional goal you need to consider aspects relating to new technologies even if your personal background gives you no grounding in this regard. Nowadays a LinkedIn profile is pretty much essential and if you want to work independently as a professional, in consulting or as a small business owner, you’ll need to consider some degree of web presence through a website and social media.

In any case, the topic of web presence should be addressed by a professional business coach offering comprehensive support.

If you want to change jobs, be visible on the web and be considered an expert in your field or grow your reputation, in most cases you’ll have to start with LinkedIn. In all the above cases, LinkedIn will have other candidates in your exact same position.

So, you’ll need to set up a profile and become self-sufficient in updating it, posting articles, sharing other posts, participating in groups (which are back in fashion).

Not to mention that LinkedIn can be used to keep you updated and to study. Yes, study! Have you heard of LinkedIn Learning? And have you increased your network with LinkedIn Premium, or even thought about the idea?

What about if you want to start your own business as a consultant? A GoodGoing! business coach can accompany you in the process of identifying and fine-tuning your business model, but ultimately, you should have a social media profile (perhaps not only on LinkedIn) in addition to an online presence through a website or newsletter.
You can do everything on your own, of course. But maybe it’s better to find out how it's done first and be guided by a professional before diving in headfirst, or even outsourcing part of these tasks as your core business grows

When you approach an entrepreneurial activity such as a start-up (even a non-innovative one) a website seems essential, maybe even e-commerce, or social networks. Should you do it on your own? You risk wasting time and money and ending up with an unprofessional product in terms of look and feel that can easily be targeted by hackers. There are many companies offering websites at a low cost, but do any of these products stand the test of time? Computer security is a topic that involves us all and I mean everyone.


GoodGoing! has professionals in its network who can provide this type of support. They are not coaches, but information technology experts.

One of these is Gianni Martellosio

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Who is he?

Gianni Martellosio had a long career in the field of corporate IT with companies belonging to a leading group in the field of medical radiology and graphic arts. He has also worked as a consultant and temporary manager, for SMEs (Small and Medium Enterprises) and professionals.

He has dealt with IT infrastructures in large companies, with managerial and technical duties at an international level. He has managed migration, restructuring and network optimisation projects and made significant changes in the management of the personnel involved.

In his own business ventures, he has focused on web technologies, particularly, the creation of dynamic websites managed through CMS (Content Management System) and e-commerce solutions for medium-sized companies and professional firms.

What he does for GoodGoing!

He deals with GoodGoing!’s online presence: design and construction of the site, organic site positioning, back-ups, security, upgrading, identification and implementation of software to support business needs (e.g. e-mail, back-up, e-commerce, newsletters).

For GoodGoing! customers Gianni Martellosio offers his professional skills in a similar way. He can:

. Create business pages on social media
. Build websites
. Enable you to create newsletters
. Produce an e-commerce site
. Build a site with social networking features
. …

All these services are offered in a professional manner thanks to his expertise in companies where IT is the main focus of the business and not just an after-thought!

About the author
Cristina Gianotti
For more than fifteen years Cristina Gianotti has been working in Coaching - Career, Executive and Business Coaching – supporting managers, professionals and entrepreneurs that are interested in investing in themselves and their own professional development. She comes from a management consulting, management and entrepreneurial background. In 2016 she published her fisrt book "E' facile cambiare lavoro se sai come fare" (It is easy to change job if knowing how) with bookabook. In 2018 the second one "Connecting Dots: il networking questo sconosciuto" (Connetting dots: the unknow professional networking").

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