Do I have what it takes to be an entrepreneur?

Knowing is not enough; we must apply. Willing is not enough; we must do.

– J. W. Goethe

Are you a manager or an entrepreneur?

Are you an entrepreneur or a consultant?

There will come a point in your life when you’ll ask yourself these questions and the answers won’t seen obvious.

It might be the labour market that prompts you to ask these questions or it might be you or your background …

To be an entrepreneur or act like one?

In a labour market where there is an apparent lack of jobs, people that are capable of being entrepreneurs, should do so and create jobs.


In some cases an entrepreneurs are individuals that create their own company after a solid and challenging managerial career– either on their own or with colleagues - as a newco or as a spin-off of their former company.

There are also Entrepreneurs (with a capital “E”) who venture into markets they had no prior experience in: they study the markets, plan to manage them and make use of the “core” know-how they find within the market.

There are start-up - and not just tech start-ups.

There is also franchising of products and services!

How can we identify entrepreneurs and start an entrepreneurial venture: this is what we are interested in and the area where we can offer a valuable contribution by:

assessing your predisposition

assessing "soft" skills

listening to ideas and helping you to give structure to them

supporting you in defining your entrepreneurial idea through a business plan and market research  

providing contacts and information to explore and examine in more depth the various aspects of this “adventure” and the business you identify.

This is not just chitchat: we use templates, examples, tests, interviews and provide a varied and extensive experience. We provide real case studies, contacts, companies that can provide the consultancy that might be necessary for each of the steps that are mapped out.

Federico, i.e. military strategy is "the Strategy"

He is not strong that never falls, but he that falls and gets up again.

– J. W. Goethe

A new company often stems from a negative experience: sometimes it is not the company that goes bankrupt, but some of its ventures are seriously questioned and an individual pays the price for this. A whole team might be put under scrutiny or a manager might lose the trust of the Board.

The individuals in these stories are generally quality professionals who have had a highly respectable career path! But they find themselves tasting defeat … and I won’t go into details because they are quite personal.

The proof of the stature of these people is that they’re looking for an exit route and eventually find it – sometimes only after a commitment of many years!

Federico is a“classic”example – from amongst people I know well. He set up his own company with the aim, on the one hand, of supporting its customers and, on the other, of investing in internal and external innovation and research projects; the sectors in which it operates are ICT Governance and Software Development.


The company’s initial success in 2011 was a springboard: the company had about 40 employees and it took on new work and projects, aside from improving in the areas it already operated in, with a constant process of analysis /alignment to new technologies and the most recent developments from the web.

A focus on innovation along with its consolidated experience are the means through which the company is able to continue to move forwards and satisfy demand, thus attracting investors in Italy and from abroad.

This final step led to various new start-ups being created, thanks to the implementation and development of the ideas my company decides to invest in directly. A new way of doing Business, believing in one’s ideas, abilities and skills and demonstrating it on the ground by investing the company’s profits, year after year, in a new entrepreneurial project: the company has effectively become a Technology Lab . And it continues to enjoy success after success.

"How did you start?" I left my comfort zone and I decided to take up the challenge I had set myself. "Life consists in disappointments, scrapes and bruises that sometimes even time cannot erase. Life is made of starting points and returns, but there is one thing that I have learnt, in this spiral of negative experiences … you can suffer, feel bad, cry until your eyes hurt … but you always get back up, because nothing is more important than ourselves and our life, which is the most precious gift we have been given… SO YOU NEED TO REACT AND STAND UP AGAIN!"  

"Three thing to do?" Do, do and do (its like try, try and try...).

"Three things not to do?" Not doing.


View more case studies related to: Career Coaching, Career Development, Entrepreneurship.

Do you want to know what this mean in your case? Contact us to discover if our services are right for you!



I want to move forward in my profession

I'm a qualified and professionally dedicated person but I'd like a Career Transition. How can I improve to remain up to date & appealing for the mkt?

I am looking for guidance

Even the labour market is governed by the laws of supply and demand. To present yourself you should start from yourself. It's time for Career Coaching

I want to explore the market

At a certain point people want to change position, company or market to progress and earn more money…A Counsellor could give the necessary guidance.

Could I work as a consultant?

Throughout the world and in Italy in particular, the role of Consultants has evolved in recent decades…do you really have what it takes?

Do I have what it takes to be an entrepreneur?

To be an Entrepreneur or to work as an entrepreneur? In a labour market where there appears to be a lack of jobs... creating work is an option!

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